IT'S the pencil that went viral for giving beauty fans the most incredible brows.

But Benefit's Precisely, My Brow Pencil certainly isn't cheap - coming in at a whopping £24.50 a pop.

Beauty fans are flocking to B&M for a new Benefit dupe that's over £20 cheaper than the cult classic

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Beauty fans are flocking to B&M for a new Benefit dupe that's over £20 cheaper than the cult classicCredit: Facebook/ExtremeCouponingAndBargainsUK
The original Benefit pencil is the number one selling prestige eyebrow product in the UK

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The original Benefit pencil is the number one selling prestige eyebrow product in the UKCredit: benefit

So it's no wonder that make-up fans are running to B&M for a new dupe, that costs just £2.99.

Emily took to the Extreme Couponing and Bargains UK group on Facebook to share a picture of the Sunkissed Easy Brow pencil.

"Benefit dupe in B&M!! £2.99," she wrote.

Just like the Benefit pencil, the Sunkissed one has a tip on one end and a spoolie brush on the other.

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People were quick to comment on the new dupe discovery, with one writing: "Worth a try!"

"I'll look out for this," another added.

As a third commented: "This looks good!"

The brow pencil is currently selling for over £5 on Amazon, but reviews of it on another website are hugely positive.

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"I have been using this eyebrow pencil for years now," one person wrote.

"It's the only one that I can find in my area. It's perfect for blondes, it really highlights the brows.

"Stays on all day. I highly recommend it!"

As another added: "I have always had trouble filling in my eyebrows because my brow pencils would not stay on my oily skin, but with this eyebrow pencil I have no problem with it staying on all day.

"I also love the spoolie on the other side.

"Thanks for creating such a great brow product!"