How to get useful information from google analytics

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here’s a step-by-step.

Executive Editor, Data & Analytics, Computerworld |

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface to be, well, less than ideal. The good news is that Google Analytics provides a robust API that enables you to tap into your data programmatically, meaning you can conveniently pull and package data in ways that might not be as easy to do on the Web.

Google has tutorials that cover how to use this feature with Java, Python, PHP and JavaScript, but I prefer to tap into Google Analytics with R, a language that’s specifically designed for data visualization and graphical analysis. Versions of R are available for Windows, Mac OS X, and Unix, and you can also get add-on packages for R that can streamline a lot of data work. (If you want to learn R basics, head to Computerworld Beginner’s Guide to R.)

You don’t need to know R to follow along with the steps here. In fact, after extracting data, you can save it to a CSV file to use in Excel, if you prefer.

Step one: Get R

First, if it’s not on your system already, download and install R from the R Project for Statistical Computing website. When you run the R application, you’ll see a console window where you can type in text commands. And, of course, make sure you’ve got a Google Analytics account and some data to work with.

The R console window is where you can type in commands.

There are several R packages available that have functions specifically designed for Google Analytics, including ganalytics, RGoogleAnalytics and rga (“R Google Analytics”). I’ll be using rga for this tutorial, but any of them would work.

Like ganalytics, rga resides on GitHub. To easily install any of the Google Analytics packages from GitHub, first install and load the R package devtools by typing the following commands into the R console window:

Then install and load rga from package author Bror Skardhamar’s account:

install_github(“rga”, “skardhamar”)
library(rga)

(You only have to run the first three commands once per machine, but you need to load library(rga) each time you open R.)

Step two: Allow rga to access your Google Analytics account

On a Mac, authentication is as easy: Create an instance of the Google Analytics API authentication object by typing the following in your R console window:

That will open a browser window that asks you to give rga permission to access your Google data. When you accept, you’ll be given a code to cut and paste back into your R console window where it says, “Please enter code here.”

In Windows, I find that adding a line of code before opening an rga instance helps with any authentication errors:

options(RCurlOptions = list(cainfo = system.file(“CurlSSL”, “cacert.pem”, package = “RCurl”)))
rga.open(instance=”ga”)

Next, you need to find the profile ID for your Google account, which is not found in the tracking code that you add to a website to allow Google Analytics to monitor your site. Instead, on your Google Analytics Admin page, go to View Settings and you’ll see the ID under “View ID.”

You’ll find your profile ID for your Google account by going to View Settings on your Google Analytics Admin page.

Or, run the command

in your R terminal window to get a list of all available profiles in your account; the profile ID will be listed in the first column.

Whichever way you find it, save that value in a variable so you don’t have to keep typing it. You can use a command like:

(Replace the number with your actual ID, and make sure to put it between quote marks.) This stores your profile ID as the variable “id.”

Step 3: Extract data

Now we’re ready to start pulling some data using the ga instance we just created. The getData method will actually extract data from your Google Analytics account that you can then store in another new R variable. If you want to see all available methods for your ga object, run:

You can query the Google API for metrics and dimensions. Metrics are things like page views, visits and organic searches; dimensions include information like traffic sources and visitor type. (See Google’s Dimensions & Metrics Reference for full details.)

Google Analytics is the web standard for gathering website information and anyone will agree with me on that. If you are looking to understand your business and the visitors that you get on the regular basis, then you need to have Google Analytics on your website.

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So, what makes Google Analytics such a viable option for the webmasters? Why not other analytics for the job? The reason is simple — you get tons of features for free and it is backed by one of the best tech company of all time, i.e. Google. Today, we will understand the importance of Google Analytics and its role in the success of your blog and also find out on how toВ set up Google Analytics on your website.

First, it is important for us to understand the importance of Google Analytics and theВ amount of useful information it provides to take your website to the next level.

Learning Who Are Your Visitors

Not all visitors are same and almost all the marketers will agree with me on this. The difference in demographics, device used, browser capabilities, functional features support such as JavaScript, Flash etc. can really help you customize your website according to your audience.

The most vital aspect of learning about your visitors is knowing what can work and what does not. You do not want to install Flash based website elements if the vast majority of your visitors don’t have flash support in their browser. Or are you receiving a lot of visitors from mobile devices? Then, your first course of action should be to make the website responsive and portable. The small vital information can bring more visitors and eventually make your website Alexa rank go up.

Learning About other Set of information

Your website is a heat map, it wrams up when anyone clicks a link, goes to another page or spends tons of time on a single page. Understanding visitors dynamics such as knowing the bounce rate, page visitВ and other tons of vital user information that can be used to improve your website and shape it more towards the audience preference.

The Google Analytics tool can also be used to know the time at which visitors like to visit and also the source of their visit. The source can be direct, social media referral, organic search etc. Learning about the different sources can give you the idea of which platform or search engine to target.

The idea behind all these information gathering is to understand the way visitors interact with the website. The information can also help you to do some A/B split tests, which in turn can help you to decide the final layout and goals that your web site should have.

Another important benefit of using the Google Analytics is to find out the most popular contact or understanding what your users love to read and share. Once you find out what they love and share, you can create more content around the topic and feed them valuable information regarding the subject matter.

Let’s Get Started with Setting Up YourВ Google AnalyticsВ on WordPress

1. Login/SignUp into your Google Analytics

The first step includes going to the Google Analytics Signup page and getting an account. If you already have a Google Analytics account, you can skip this step and move to the next step.

2. Link your Gmail Account with Google Analytics

Once you are signed in, you will be prompted to link your Google account to the analytics account. It is one-click action and you should rush through this step without any problem whatsoever.

3. Choose between a Website or a MobileApp

Google Analytics is versatile and it works fine for both the mobile App and a website. In this case, we will be choosing the website option with Universal Analytics option(currently in beta version). The Universal Analytics comes with more options compared to the classical options and I would recommend going with the Universal Analytics.

Once done, enter all the other information such as Website name, URL, Account Name etc.

After entering all your information, you can click the button, “Get Tracking ID”. This will lead you to Google Service and terms page. Accepting the terms and services, you can move forward by clicking accept. If you do not agree the terms and services, you can choose to quit the process and choose another analytics on the market that suits your approach to work.

4. Get Google Tracking Code

The tracking code holds all the vital connectivity information that Google needs to track your website. It can easily be gathered from the tracking code tab on the left side of the window.

5. Installing Google Analytics in WordPress

There are multiple ways you can install Google Analytics on your WordPress website. The most popular and easiest way to install Google Analytics is the plugin way. You can use plugins such as Google Analytics+, Yoast SEO, Insert Header and Footer. The ideal way is to use a plugin and paste the code into the settings page of these plugins — the rest will be taken care of my the plugin.

If you are like to do it manually, you can choose to edit the header.php file and insert the tracking code directly below the body tag.

6. Wait until Google Analytics is activated

All done, but you need to wait for Google Analytics to receive data from your website. Generally, it takes around 12-24 hours for the Google to start providing stats from your website. Until then, I ask you to take attend parties and have fun!

Wrap Up

Google Analytics is undoubtedly the best website tracking tool available online. It is both free and offers tons of features for webmasters like me and you. With Google backing up this amazing plugin, chances are that it will become more awesome in the future and provide more in-depth information about your website, which you could never have thought of.

Are you still having difficulty installing the Google Analytics on WordPress? Comment below and we will guide you through the process!

Published on March 9, 2016 by Hrvoje Krpan in B2B Website Improvement

How to Get Useful Information from Google Analytics

Google Analytics is the best and the most popular digital analytics software in the world. Here are 10 good reasons why you should prefer Google Analytics over other similar applications.

IT giants like Google, IBM, and Adobe have developed their own digital analytics applications. Moz Pro, Piwik and KISSmetrics are website analytics applications that are also getting noticed by many of users. Which one should you choose?

Our pick is Google Analytics. Before we tell you why we choose Google Analytics for ourselves and our clients, let’s first answer one important question.

Why Is Digital Analytics Important for Your Business at All?

Digital Analytics is a set of measurements that help you understand your website performance. As a business owner or a marketer you want to see what visitors are doing on your site, how they interact with it, and how to help them accomplish their tasks.

With this information you will be able to increase your sales and maximize your marketing efforts by focusing on the most profitable marketing channels.

Why Choose Google Analytics as Your Website Analytics Software?

How to Get Useful Information from Google Analytics 10 reasons to use Google Analytics as your digital analytics software

It’s easy to use. The product does get regular updates, but its basic structure has remained the same for almost a decade. The initial configuration of Google Analytics does require a specialist, new users can easily grasp the basic principles of Google Analytics, such as goals, funnels, conversions, visits, sources.
It’s essential to understanding where your customers are coming from. With Google Analytics you will be able to better understand your visitors, their behavior, and their preferences.
Customizable reports. You can choose one of the many reports that Google creates, or even build your own with easy to use drag-and-drop interface.
Insights into visitors.There is a huge amount of data about visitors available to you in Google Analytics. This data can, for example, help you determine which advertising campaign is performing well, and which one you’re wasting money on.
Real-time visitor tracking. You can see who is visiting your website in real time. This means that you will know how many active users are on your site right now, which pages they’re looking at, and what they are doing any time of the day.
Automated data collection. Once you set up your account and copy a simple piece of code on your site, Google Analytics will start collecting the data automatically. You can access your reports immediately. There is no action required on your part to get the data: Google Analytics does all the work.
Integration with other tools. Use Google Analytics with all your devices and easily implement data from Google Analytics to other well known Google products, such as Google Adwords (Google’s main advertising network) and Google Search Console.
Extensive help documentation is available online. – Even if you’re first-time Google Analytics user, Google documentation can get you started quickly. Don’t like reading? There are free video tutorials that explain how to use Google Analytics.
Great Google community. As the world’s most popular analytics software, Google Analytics has a great community of fellow marketers who are willing to help you with any problem you come across.
It’s free. Google does not charge you anything for using it.

10 Essential Google Analytics Reports And How They Matter to B2B Executives

See what you can do with Google Analytics (19 slides, presentation):

Already Have Google Analytics, But Need Help With It?

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you’re losing conversions
you can’t see conversions
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Don’t Have Google Analytics Yet?

You can follow the official Google Analytics Help page for getting started with Google Analytics.

Or, you could hire us to do everything for you. Our professionally designed Digital Analytics configuration service includes:

Google Analytics application setup and integration
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Configuring at least one goal
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Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.

How to Get Useful Information from Google Analytics

Google Analytics is well known as the most widely used analytic software on the market, and has been for some time.

Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments.

You don’t have to be certified in Google Analytics in order to use the program, however.

In fact, the majority of people don’t take the time the get certified because in order to do so you have to pass the Google Analytics Individual Qualification (GAIQ) exam.

So is it worth it to try to get certified?

What are the benefits?

Read on to learn more about this as well as the process to get certified, and then you can decide whether this is a path you want to journey down in the future.

The Certification Process

Step 1: Sign up for Google Partners

The first step you need to take is to sign up for Google Partners, because you have to be a Partner in order to take the GAIQ.

This in itself can be a career booster, because Google Partners comes with a badge that shows you’re certified in different areas of Google (providing you pass the content exams).

Others will see your badge and recognize you as an expert.

This is great to put on your resume or LinkedIn profile, and to have associated with your business.

So definitely take this first step.

Step 2: Take the GAIQ Exam

Technically the next step after signing up for Partners is to take the exam, but unless you’re already an expert in Google Analytics, we recommend doing some studying in between steps 1 and 2.

At least take the time to learn about the exam – how it’s broken up, time limits, question formats, etc. (which we’ll explain below).

Search Engine Journal’s Complete Guide to Google Analytics is a great starting-off point for anyone looking to learn more about Google Analytics.

Thankfully, Google offers IQ courses in order to teach people about their programs and to help prepare them for these certification exams.

These courses are targeted for everyone from beginners to the most experienced users, so there’s something for everyone.

We recommend reviewing material from the following courses (but of course you should tailor the study material to your skill set – no need to start at the beginning if you’re already an advanced user):

Google Analytics for Beginners.
Advanced Google Analytics.
Google Analytics for Power Users.
Getting Started with Google Analytics 360.

You can access the courses here.

The 2018 Google Analytics Bootcamp by Udemy is also a great resource for all things analytics.

While Google has a lot of resources for getting certified, they aren’t great for those who really want to learn the practical, real-world applications.

A data bootcamp for both Google Analytics and Google Tag, this course covers all the knowledge and best practice tips and tricks you need to master both programs.

How to Get Useful Information from Google Analytics

In addition, there’s a Google Analytics YouTube Channel that has great reviews for anyone wanting to learn more about the program.

Once you’ve exhausted the content, you should take the time to learn about the test itself.

The GAIQ is broken up into modules, so you take the exam one subject at a time.

The website states that you have 60 minutes to take the exam, but you actually have 90 minutes from start to finish.

There are 70 questions total and they consist of multiple choice and True/False.

As soon as you begin the exam the timer begins counting down, and you are unable to press pause for any reason.

A passing score is 80 percent or higher.

If you fail, you’re required to wait 7 days before taking the exam again.

Finally, we recommend taking several practice tests prior to beginning the real exam.

You can find free practice tests here. This site isn’t officially associated with Google, but it gets great reviews.

Also, these practice tests have been said to be more difficult than the real GAIQ, so if you pass a few of these chances are you’re ready for the real deal.

How to Get Useful Information from Google Analytics

Once you pass the GAIQ you’ll receive a certificate, which will be reflected in your Google Partners account (that badge we were talking about earlier) and everyone will know you’re an analytic genius.

But Is It Worth It? What’s the Point?

Getting certified is clearly no walk in the park, so is it really worth it to go to all this trouble?

But not just for the certificate, or the badge, or the extra bullet point on your CV.

Chances are you’ll pick up a lot of useful analytic knowledge in preparation for the test; much more than you would if you just use the program in passing here and there.

You’ll learn in-depth information about specific Google Analytics features that you can then pass on to your employers and colleagues.

You’ll be considered a qualified web analyst, which should open job opportunities or ensure job security as this is a very in-demand position right now.

Summary

Analytics is the foundation of SEO, social media marketing, search engine marketing and more.

And if all this isn’t enough to convince you, just remember that you’ll have the opportunity to share your passion (and your knowledge) of analytics with anyone else who wants to learn.

Be proud of your newfound skills, and use them to improve the lives of others.

How to Get Useful Information from Google Analytics

“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet it!]

The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.

That’s not the data you want to be analyzing and drawing insights from. You have so much data available to you, but only a fraction of it will help you optimize and make better business decisions.

The most actionable, useful data is concealed and can be revealed only through custom reports and segmentation in Google Analytics.

How to use custom reports in Google Analytics

Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics health check.

7 Ways that Predictive Analytics Is Transforming Ecommerce

Predictive analytics help you understand what your customers are going to buy before they do.

How to Get Useful Information from Google Analytics

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics, and dimensions.

Users: A segmentation level option. This is the broadest level; each individual person is a unique user.
Sessions: A segmentation level option. Most users make multiple visits, which is known as a “session.”
Hits: A segmentation level option. Within each “session,” there are hits.
Dimensions: Every report is made up of dimensions and metrics. Dimensions describe characteristics (e.g., geographic location or browser).
Metrics: Every report is made up of dimensions and metrics. Metrics are quantitative measurements (e.g., sessions or conversion rate).

There are also three different report types: explorer, flat table, and map overlay.

Explorer: This is the basic report. It includes the line graph and the data table below, which you’re very familiar with.
Flat table: This is one of the most common custom report types. It’s essentially a sortable data table.
Map overlay: This is simply a global map with colors to indicate engagement, traffic, etc.

Of course, there is the Google Solutions Gallery, which allows you to choose from dozens of user-made custom reports, advanced segments, and dashboards with the click of a button. However, for best results, you should understand how each report was configured and why.

So, why use Google Analytics custom reports? Primarily because there is a lot of data available to you. Sorting through it manually and trying to analyze it for insights can be incredibly time-consuming. Custom reports collect the data and present it in a way that makes it easier for you to analyze.

But what are you analyzing for? If you go into Google Analytics without the right questions in mind, you’ll get lost after hours of unguided searching. As W. Edwards Deming said…

If you do not know how to ask the right question, you discover nothing.

Start by conducting heuristic analysis. (For more information on heuristic analysis, read through the ResearchXL model.) After heuristic analysis, you should have a list of questions you need to answer. Like…

Does the site look good in all browsers? On all devices?
Why is the post-purchase page loading slowly?
Are button clicks being tracked?
Is anyone actually using XYZ?

Your list will be much longer. Use these questions to guide your Google Analytics exploration and give you purpose.

Now, there are two things to remember when choosing or creating a custom report:

Choose representative, useful metrics;
Everything is better with segmentation.

You should have acquisition metrics, behavioral metrics, and result metrics no matter what. You want to get a full end-to-end picture, so create custom reports that give you that.

Also, segmentation can be applied to custom reports the same way it can be applied to the basic Google Analytics reports. Take advantage of that to make your custom reports even smarter. (For an in-depth guide to Google Analytics segmentation, click here.)

Объекты отслеживания, также называемые счетчиками, собирают данные и отправляют их в Google Аналитику.

При создании нового счетчика необходимо указать два параметра: идентификатор отслеживания (он совпадает с идентификатором ресурса Google Аналитики) и домен файлов cookie, от которого зависит, как они будут храниться. При использовании рекомендуемого значения ‘auto’ домен cookie настраивается автоматически.

Если файл cookie для указанного домена не существует, в файле создается идентификатор клиента, а пользователь определяется как новый. Если существует файл cookie, содержащий идентификатор клиента, этот идентификатор устанавливается в счетчике, а пользователь определяется как вернувшийся.

При создании счетчика сохраняются также такие сведения о контексте просмотра, как название и URL страницы, разрешение экрана устройства, размер области просмотра и кодировка документа. Затем вся эта информация отправляется в Google Аналитику.

Метод create

Библиотека analytics.js позволяет создавать счетчики разными способами. Чаще всего для этого используется команда create с передачей идентификатора отслеживания и домена файла cookie в качестве второго и третьего параметров:

Названия счетчиков

При необходимости счетчику можно присвоить название, используя поле name в качестве четвертого аргумента команды create . Например, это необходимо, если счетчиков на одной странице несколько. Подробнее о том, почему так может быть.

Счетчик, созданный без указания названия в поле name , называется счетчиком по умолчанию. Ему присваивается внутреннее название t0.

Указание полей при создании счетчика

При создании счетчика вы можете указать любые из полей analytics.js. Они будут сохранены и станут использоваться во всех отправляемых обращениях.

Как и в случае с другими вызовами функции ga() , объект полей можно использовать для указания всех полей одновременно:

Более подробную информацию вы найдете в документации по методу create .

Использование нескольких счетчиков

Иногда может понадобиться отправлять данные с одной страницы на несколько ресурсов. Например, если за разные разделы сайта отвечают разные люди, целесообразно распределять информацию между ними.

Чтобы отслеживать данные двух ресурсов, необходимо создать два отдельных счетчика. При этом по крайней мере одному из них должно быть присвоено название. В примере ниже две команды используются для создания счетчика по умолчанию и аналогичного элемента под названием clientTracker:

Выполнение команд для отдельного счетчика

Чтобы выполнять команды analytics.js для отдельных счетчиков, в префиксе команды нужно указать его название с точкой. Если оно не указано, команда выполняется для счетчика по умолчанию.

Чтобы отправить обращения типа pageview для двух указанных выше счетчиков, нужно выполнить две команды:

В следующих руководствах вы более подробно познакомитесь с определенными командами. Полный синтаксис всех команд analytics.js приводится в этой статье.

Дальнейшие действия

Создав счетчик, вы можете получить доступ к данным, которые в нем хранятся. Из следующей статьи вы узнаете, как извлекать и обновлять их.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

How to Get Useful Information from Google Analytics

Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there.

When reviewing these kinds of details, it is easy to get overwhelmed by the breadth of information available, especially if you’re not quite sure which part, or a combination of parts, are important to you and your site. Forbes Agency Council members were asked to identify one valuable piece of data they look for on behalf of their clients and why it matters. Here’s what they shared:

Clockwise from left: David Shiffman, Dave Pavlu, Sara Davis, Matt Bowman, Mike Skeehan, Douglas Karr, Durée Ross, Jon Simpson, Kristopher Jones, Bernadette Coleman, Dan Golden, Brock Murray, Joey Kercher, Ahmad Kareh. All photos courtesy of individual members.

1. Study Bounce Rate

One of the most important pieces of data is bounce rate. If there is a large percentage of visitors navigating away after viewing only one page, then we know there is a problem. This tells us that we need to go back and optimize that page with better call-to-actions or more engaging content, like video that will intrigue the visitor to dive deeper into our clients’ offerings. – David Shiffman , Brandamos, LLC

2. Analyze Potential New Markets

By looking at the geographic breakdown of what traffic does when it gets to the client’s site, you can analyze new potential markets. We have a client who was looking at expanding their footprint in Australia and Europe, and by looking at their traffic and conversion rates, we were able to identify three other countries in the Middle East and South America they hadn’t identified. – Dave Pavlu , AdsUpNow

3. Seek Resonating Content

By identifying what pages already have traffic, conversions or results – you can glean insights into what content is resonating. When you know what’s resonating — create more of that. – Sara Davis , Foxtail Marketing

4. Attribution Is Important

The attribution data point within the “model comparison tool” section is one piece of data that is quite important. This data point allows you to gather better insight into which channels are assisting in the conversion. The default attribution is “last interaction,” but I find that using the “first interaction” allows you to understand how each channel assisted in the conversion. – Matt Bowman , Thrive Internet Marketing

5. Study Behavior Flow

Beyond basic traffic and click-rate KPIs, valuable visitor intent insights can be extrapolated with the “behavior flow” tool in Google Analytics. Behavior flow moves beyond raw statistics to provide visual diagrams that can help decipher your web visitors’ intent by analyzing things such as what pages they interacted with and the page where they disengaged and dropped off your site. – Mike Skeehan , Salted Stone, Inc.

6. Examine Trends

Every element of data in Google Analytics is dependent on additional dimensions to explain it. An infographic going viral will skyrocket bounce rates. Attaining ranking on a highly competitive term can drop pages per session. Neither is necessarily a bad thing. Focus on trending data; day over day, week over week, month over month and year over year! – Douglas Karr , DK New Media

7. Discover Sources Of Traffic

Knowing where traffic is coming from (paid versus organic) can be huge insight into the future online marketing for the client. It can show what ad buys are driving traffic to the website, what organic efforts (such as blogs) are working and can also show what, if any, money spent on social media is effective. – Duree Ross , Durée & Company.com

8. Study Users Flow

My favorite feature is the behavior flow, labeled as “users flow” in Google Analytics. Understanding customers’ behavior and interaction with the website is essential to study carefully to understand their likes and dislikes before making any changes. You can’t improve what you can’t measure. – Ahmad Kareh , Twistlab Marketing

9. Leverage Attention-Grabbing Pages

The length of time that consumers spend on a single page is an interesting piece of data that can tell clients how to leverage their most attention-grabbing pages and content pieces into sales conversions. Reviewing traffic levels and traffic sources with the length of time that a consumer is on a page can help brands maximize their website conversions. – Joey Kercher , Air Fresh Marketing

10. Set Priorities: Desktop Vs. Mobile

Google Analytics provides important data on whether your web traffic is coming from desktop or mobile devices. With mobile web browsing beginning to take over desktop browsing, mobile optimization should be a major priority for your business going forward, if it isn’t already. If you’re receiving a high bounce rate on mobile, fix it! Be sure to optimize your website for speed and responsiveness. – Brock Murray , seoplus+

11. Watch Cross-Channel Attribution

Looking at aggregated data gives us a much better read about which channels influence performance. While last click remains the most common model, Google Analytics, especially Analytics360, gives a clearer view of channels driving introducer clicks and not just focusing on closers. With this data, we can make much smarter about how to position our clients to capture and close sales. – Dan Golden , Be Found Online

12. Identify Keywords Driving Visits

Employ Google Analytics to reveal the keywords people are using to reach your client websites. What terms are people searching for when they find a client? And importantly, does the client want to be found for those words? If not, time to review and change up the website content. Google Analytics will also show when clients are not being found for the words they would like to rank for. – Bernadette Coleman , Advice Local

13. Enable Google Search Console

The holy grail of organic search traffic data originates from Google Search Console. However, too few website owners take the necessary step to enable Google Search Console data to flow into Google Analytics. Once enabled, a treasure trove of data is made available to you for analysis, including keyword performance and what users see in Google search results before they decide to click to your site. – Kristopher Jones , LSEO.com

14. Don’t Look At Only One Thing

There are pitfalls only looking at a single component. When only looking at one thing, you could miss the bigger picture, or experience a bias if you don’t have the other data to put the component in context. Solely looking at users in analytics tells you nothing of sessions, which could tell you if you have a high level of repeating visitors, or pages per session and engagement activity. – Jon Simpson , Criterion.B

How to Get Useful Information from Google Analytics

Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. Find…

Chris Sietsema runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics.

How to Get Useful Information from Google Analytics

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.

What You Could Do Before (and still can)

Filter Social Media Traffic
What: Create advanced segments for your social media channels.

Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like. Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites. Find out what goals or sales-oriented actions visitors from social complete.

How to Get Useful Information from Google Analytics

Where: At the top of the Standard Reporting interface, you’ll find a button for “Advanced Segments.” Click that option to view a number of segments available by default or to create a “+ New Custom Segment”. When creating a New Custom Segment for “Social Media” venues or one venue at a time, you can choose to include Sources that exactly match or contain facebook.com, youtube.com, pinterest.com and so on. For Twitter, look for “t.co”. Name your segment appropriately.

View Conversions by Social Network
What: View reports that show the real-time and latent impact social media has on sales and goal conversion.

Why: Social reports from Google Analytics allow social media marketers to understand what impact social media has now or later in the sales conversion process. They also shed light on the types of content that resonate best with your social audience with respect to driving traffic and activity on your website. Back in May of this year, Lisa Barone provided some outstanding insights on these reports and the value of them to social media marketers. Read her post on Google Analytics Social Reports.

How to Get Useful Information from Google Analytics

Where: View conversion data by navigating to Traffic Sources >> Social >> Conversions

Measure Traffic to Social Outposts
What: Create custom events for each link to your social media venues, whether they be simple text links or social media icons/chiclets.

Why: Understand the role your website plays in driving awareness of your social channels. Without custom events, we would typically view a visitors click to a preferred social network as a site exit (aka a bad thing). Thanks to custom events, we can begin to understand what kinds of visitors are likely to connect with us via social media based on their visitor behavior and other notable statistics available throughout Google Analytics.

Where: To view custom event stats, navigate to Content >> Events >> Top Events. You can then select Event Category, Action or Label as your Primary Dimension within the report.

There are several resources available to learn how to create custom event tracking. Here is an Event Tracking Guide provided within Google Developers resources. See the example code snippet below to see how your code might look for a link to your Facebook Page.

What You Can Do Now: Recent Google Analytics Updates

Create and Deploy Content Experiments
What: Conduct A/B testing on website pages. Find out what combinations of content elements encourage visitors to complete a desired action (i.e. buy product, provide lead information, sign up for an event or newsletter, etc.) Technically, this is something you could do before with Google Website Optimizer. Google has since sunsetted that product and moved the functionality within the Analytics interface.

How to Get Useful Information from Google Analytics

Why: The Experiments toolset should really be utilized by social media marketers and everyone else on the marketing team. The fact of the matter is no one really knows what combination of headlines, graphics, copy, offers and calls to action will encourage a visitor to convert. Relying on iterative testing will help solve the conversion rate riddle. This is especially key to social media marketers when driving traffic to a specific page or campaign content via social media posts or social advertising. Test your destination pages to get more out of your social media budget.

Where: Navigate to Content >> Experiments and follow the following steps.

Define page you want to improve
Create separate page variations
Identify and name up to 5 variations (6 total including control) in Experiments
Select a metric or KPI that will help determine which variation is performing best – must be objective related
Choose what percentage of visitors will be included in the experiment (100, 75, 50, 25, 10, 5, 1)
Add code to the original page of the experiment
Monitor the experiment, make alterations and design the next experiment

Digital Attribution: Give Credit Where Credit is Due
What: Show the value of social media in the sales funnel. A common challenge shared among social media marketers is that it is difficult to tell where social media is positioned in the sales funnel. Is it the conversation starter or the closer? Depending on the audience member it can be either, both or lie somewhere in between.

How to Get Useful Information from Google Analytics

Why: We all know that social media impacts sales, but where? and how much? The Multi-Channel Funnel reports recently added in Google Analytics can help us determine how nicely Social Media plays with others, the typical time lag from first visit to final checkout and common paths visitors take to and from social media on their way to an eventual conversion event.

Where: Find all kinds of attribution goodies by navigating to Conversions >> Multi-Channel Funnels

How to Get Useful Information from Google Analytics

Have you already started using some of these reports and tools? What has been their impact on your campaigns and (maybe more importantly) the view of social media by others within the organization?

Are there other useful reports and/or tricks in Google Analytics that you can share?

Your A to Z guide to the Google Analytics Individual Qualification (GAIQ) exam

A question that often pops up when I’m training people is “What does it take to become Google Analytics certified?” It’s a great question, so let’s jump in!

Google has an exam that you can take (it’s called the Google Analytics Individual Qualification exam or GAIQ for short) and once you’ve passed the exam you’ll be qualified. Sounds easy right. Well, it is and it isn’t. I’ll explain as we go and for anybody looking to pass the exam I’m going to give you tips on how you can study and prepare yourself.

Get the Google Analytics Certification Resources

In a hurry? You can also download the resources included in my post (plus some sample exam questions). Get my Google Analytics Certification Resources PDF.

The Google Analytics exam is free to take. It’s made up of 70 questions (which are randomly drawn from a larger library of questions) and you have 1.5 hours to sit the exam (even though they say 60 minutes). You need to answer at least 56 of the questions correctly in order to pass and once you’ve passed you’ll know if you’re qualified or not. In order to retain your certification you’ll need to resit the exam within 12 months.

Here’s a quick summary of the exam:

80% correct to pass

Valid for 12 months (previously 18 months)

What happens if I fail the Google Analytics exam?

It happens. If you do fail the exam, then you’ll have to wait one day before you can retake the exam. After waiting, you’ll be able to head back and take the exam again. And there is no penalty for failing the exam (other than having to wait for your next attempt).

How to study for the exam

Google provides a number of resources to study for the exam. First, there is Google’s Analytics Academy which is home to free courses that you can take in your own time. Google recommends completing the following courses before taking the exam:

Each of these courses is primarily made up of video lessons (but there is also the option to read through the lessons if you prefer).

And you can join my Google Analytics Complete course which will give you the knowledge you need to pass Google’s exam, plus practical skills to get the most out of your data.

And I also recommend checking out Google’s other courses too. The more you learn about Google Analytics, the more knowledge you’ll have and you’ll be in a better position to pass the exam.

I also recommend that if you are going to take the exam for the first time that you have spent some time having a play within Google Analytics. Being familiar with the interface and getting to know the reports will make things easier. If you don’t have access to a real Google Analytics account, then make sure you have access to the Google Analytics demo account.

What are the exam questions like?

All of the questions are multiple choice, so you simply select the best possible answer from the available options. The questions cover a fairly broad range of topics from basic principles, what’s contained in particular reports through to more technical questions about browser cookies and how the tracking code works.

Here are some practice questions to give you a feel for what you might find in the exam. They’re similar to the actual exam questions, but they’re not the actual questions. You’ll be asked 5 questions, but just like the real exam there is a library, so you might get different questions if you take it again. I’ve included a few easy questions and a few hard ones to give you a feel for things…

Google Analytics Practice Quiz:

Cheating in the exam

Seriously, I’m going there. You do have the option of cheating. It’s easy to do, just try searching Google for ‘google analytics exam answers’. Done. But before you head to Google and start checking out all of the questions in the exam I’m going to get you to answer the following question for me…

Why do you want to cheat on the exam?

What’s cheating on the exam going to prove? I can tell you from experience cheating on the exam just to get a certificate isn’t going to make you stand out from the crowd. In fact it could come back to bite you if you ever run into someone who really did study for the exam. This leads on to our next topic…

What are the benefits of being a Google Analytics qualified individual?

You get a pretty certificate that you can print and hang on your wall, you can say that you’re qualified in Google Analytics on your CV and add it as a certification to your LinkedIn profile. You even have the option to share a link so that people can verify you’ve passed the exam.

But the real benefit of being a Google Analytics qualified individual is sharing your passion for this amazing tool. In the end being a Google Analytics pro isn’t about an exam it’s about actually getting your hands dirty and using the tool. Definitely take the exam to show you’re awesome, but also make sure you know how to use it and hone your skills.

How to sit the exam

First you’ll need to head to Google Skillshop. If you already have a profile, then once you login you should be good to go. If you’re new to Google Skillshop, then you’ll need to follow the steps to create your profile.

Once you’re inside Google Skillshop, search for and select ‘Google Analytics Individual Qualification’ and then select the ‘Exam’ option to take the exam.

Problems finding your certificate?

I’m not sure if it’s just me, but I’ve found it impossible to find my certificate after taking the exam. Hopefully Google will fix this up, but in the meantime here are the steps that seem to work.

Log into Google Skillshop.

Select ‘My Profile’ in the top right corner.

Select the certificate you want to download. For example, select ‘Google Analytics Individual Qualification’.

Modify the URL – if you see something like . /student/award/123456 then change it to . /enrollments/download_certificate/123456 and you should be able to download the certificate.

Get the Google Analytics Certification Resources

In a hurry? You can also download the resources included in my post (plus some sample exam questions). Get my Google Analytics Certification Resources PDF.

By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even what your competitors are doing differently. Amanda DiSilvestro reviews ten platforms to get your research journey started.

Your website’s data matters. By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even what your competitors are doing differently. To understand your web analytics, you need the right tools – and there are plenty of powerful tools out there. Here’s a round-up of ten analytics tools that you may wish to consider using.

1. Google Analytics

When it comes to web analytics tools, Google Analytics is the gold standard. It’s simple to set up, customizable, and provides all the basic information you could want about your site. With Google Analytics, you can collect data on your audience (such as age, location, and devices), and observe how visitors find, interact with, and leave your site. As it’s so popular, Google Analytics tends to be easy to integrate with other platforms. If you aren’t sure which web analytics tool is right for you, you can’t go wrong with this one.

Price: Google Analytics is free for most users. Businesses that need a large amount of data can also look into Google Analytics 360, the paid enterprise version of the tool. Cost varies based on each company’s individual needs, but expect the price to be steep – third-party sources estimate that GA 360 starts at $150,000 per year.

2. Crazy Egg

Crazy Egg is a comprehensive but easy-to-use web analytics tool. One of its most useful features is its ability to generate heatmaps and scroll maps. These show you exactly how people are scrolling through your site and where they’re clicking most frequently. You can also use Crazy Egg to run A/B tests on your site.

Price: Crazy Egg offers four pricing plans. The most basic costs $29 per month, while the pro version goes all the way up to $189 per month. You can use Crazy Egg for free for 30 days before you commit to a plan.

3. Clicky

Clicky is a powerful, flexible web analytics tool that’s often compared to Google Analytics. However, Clicky has a few features that GA doesn’t. The Big Screen feature lets you see exactly what’s happening on your site – how many visitors you have, what they’re doing, and when they’re leaving – in real time. Clicky also has a Twitter analytics feature that lets you search for mentions of your business on Twitter.

Price: You can use Clicky for free, but to unlock all the features that make this tool unique, you’ll need to spring for the paid version. Prices start at $9.99 per month or $79.99 per year.

4. Kissmetrics

If you want to gather data on each customer’s journey through your sales funnel, Kissmetrics might be the perfect analytics tool for you. This people-focused tool tracks individuals through multiple visits to your site (something Google Analytics doesn’t do), which helps you understand how and why they make purchasing decisions. Kissmetrics also has email marketing functionality built in, so you can send automated emails to leads based on how they behave on your site.

Price: Kissmetrics starts at $500 per month.

5. Chartbeat

Chartbeat is an analytics tool that monitors how people interact with your content. If you publish a lot of content of any type, Chartbeat might be an ideal way to gather all your data into one place.

Price: Chartbeat doesn’t disclose their prices on their website, but third-party sources estimate that their pricing starts at $7000 per year.

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How to Enable Age Demographics and Interests in Google Analytics

October 11th, 2013

Last Updated: 5/16/2014

Finally, Google is supplying more information on audience demographics. It has been part of the standard Google Analytics for sometime now but now that Universal Analytics is out of Beta and into prime time all Google Analytics accounts should be able to use this feature. You’ll be able to find this information in the “Audience” section of your analytics account.

How to Get Useful Information from Google Analytics

In this post I’ll walk you through:

First steps though, log into your Analytics account and first make sure the settings are enabled by going to your admin and Property Settings and turn on the “Enable Demographics and Interest Reports”

Note: if you are not seeing this option in the Property Settings of your GA profile, the update has not been rolled out to your profile and unfortunately you’ll have to be patient until it has.

How to enable the age demographics and interests in Google Analytics

For the standard Google Analytics, you’ll need to update the Tracking Code that lives on the back-end of your website with this line:

ga.src = (‘https:’ == document.location.protocol ? ‘ : ‘) + ‘

This replaces the old line of:

ga.src = (‘https:’ == document.location.protocol ? ‘ : ‘) + ‘.

After enabling this, you’ll also be able to grab the full, updated code in your “Admin” section of Google Analytics by going to: Admin > Property > Tracking Info.

Once you’ve added the new code to your site, go to back to the “Age” section and validate your code. You should then receive a congratulatory message! Results will be available 24 after the implementation.

How to enable the age demographics and interests in Universal Analytics

For Universal Analytics you’ll need to add the following line (bolded text below) to your tracking code between ‘create’ and ‘send’:

ga(‘create’, ‘UA-XXXXXX-XX’, ‘example.com’);
ga(‘require’, ‘displayfeatures’);
ga(‘send’, ‘pageview’);

Final Steps

Make sure and read the new updated privacy policy for specifics on how Google Analytics is gathering data about your traffic. One big change is you’ll need to update your site’s privacy policy and let visitors be aware their data is being gathered and used for marketing purposes.

You will also want to make sure that the Default View and Industry Category is set under your property settings. Additionally, if your website brings under a certain number of visitors a month, I am not sure what that number is but I believe around 500, then some of the data will not show even with this turned on. As Google still has the goal of keeping visitor anonymous.

Go ahead and test it out and let me know how it works for you. If you need to, you can download the How To Enable Age Demographics and Interests in Google Analytics PDF to print and use for later.

Once you have this set up, continue improving you tracking and the information you gather by making sure your site has event tracking set up.

Пользуясь сервисами Google, вы доверяете нам свои данные. Поэтому мы хотим, чтобы вы знали, какую именно информацию мы получаем и как она помогает улучшать наши сервисы.

Доступность информации об использовании данных

Информация, которую мы собираем при использовании вами наших сервисов

Когда вы используете наши сервисы (например, ищете информацию в Google Поиске, прокладываете маршрут в Картах или смотрите видео на YouTube), мы собираем информацию, чтобы адаптировать настройки этих сервисов в соответствии с вашими потребностями. К такой информации относятся:

Ваши поисковые запросы.
Видеоролики, которые вы смотрите.
Объявления, которые вам демонстрируются и на которые вы нажимаете;
Ваше местоположение.
Сайты, которые вы посещаете.
Приложения, браузеры и устройства, которые вы используете для доступа к сервисам Google.

Контент, который вы создаете или предоставляете нам

Создавая аккаунт Google, вы предоставляете нам свою персональную информацию. Мы также собираем и защищаем данные, которые вы создаете, выполнив вход в аккаунт. Помимо прочего, к ним относятся следующие:

Ваше имя, дата рождения и пол.
Пароль и номер телефона.
Письма, которые вы создаете и получаете в Gmail.
Фотографии и видео, которые вы сохраняете.
Документы, таблицы и презентации, которые вы создаете на Диске.
Ваши комментарии на YouTube.
Ваш список контактов.
Мероприятия в Календаре.

Данные помогают сделать сервисы Google полезнее

Поиск маршрутов на Google Картах

Когда вы используете приложение “Google Карты”, устройство анонимно передает в Google данные о вашем местоположении. Они сравниваются с данными, полученными от пользователей поблизости: это позволяет оценить загруженность дорог. Например, если множество автомобилей медленно едут по одной улице, Google Карты сообщают вам о том, что движение на ней затруднено. Можно сказать, что благодаря этому сервису водители в определенном смысле помогают друг другу.

Автозаполнение в Google Поиске

Вы наверняка замечали, что даже если допустить опечатку в запросе, Google Поиск все равно угадает, что вы имели в виду. Система проверки правописания сверяется с данными пользователей, уже допускавших эту ошибку, после чего автоматически ее исправляет. Так Google Поиск понимает, что “Барслона” – это не что иное, как “Барселона”.

История поиска также применяется при автозаполнении в Google Поиске. Скажем, если вы уже искали информацию по запросу “Барселона рейсы”, то в следующий раз он может появиться в строке поиска прежде, чем вы закончите набирать текст. Если же вы болеете за футбольный клуб “Барселона” и часто проверяете в Google результаты матчей, вам будет предложен запрос “Барселона счет”.

Автозаполнение форм в Chrome

Создавая аккаунт или совершая покупки в Интернете, вы каждый раз заполняете веб-формы. Браузер Chrome может сохранять ваши платежные данные, а также имя, номер телефона, адрес электронной почты и физический адрес, чтобы вам не приходилось вводить их в следующий раз. Изменить данные автозаполнения или отключить эту функцию можно в любой момент.

Поиск ваших файлов и данных

В Google Поиске можно искать данные, хранящиеся в Gmail, Google Фото, Google Календаре и других сервисах. Результаты такого поиска доступны только вам. Например, чтобы посмотреть, на какой день вы записались к стоматологу, необязательно заходить в Календарь. Просто введите запрос “моя запись к стоматологу”. Перед этим убедитесь, что вы вошли в аккаунт Google.

Как Google Ассистент помогает пользователям

Вы в любой момент можете задать Google Ассистенту вопрос или попросить его что-нибудь сделать. Во время работы Ассистент использует данные из других сервисов Google. Предположим, вы попросите его найти ближайшую пиццерию или показать прогноз погоды. Чтобы предложить вам наиболее релевантные результаты, Ассистент проанализирует не только данные из Google Поиска и Карт, но также информацию о вас, например сведения о ваших предпочтениях и местоположении. Узнать, какие данные сохранил Google Ассистент, или удалить их всегда можно на странице “Мои действия”.

Разработка сервисов с учетом конфиденциальности пользователей

Конфиденциальность пользователей очень важна для компании Google

В создании каждого нового сервиса Google участвует команда по обеспечению конфиденциальности данных, а перед запуском он проходит всестороннюю проверку. Мы придаем защите личной информации большое значение на всех этапах развития любого продукта, включая его разработку и управление им. Благодаря этому наши пользователи могут не беспокоиться о своей безопасности.

Как мы делаем Интернет безопасным для всех

Ваша безопасность

Мы используем передовые средства защиты, чтобы обеспечивать вашу безопасность в Интернете.

Ваша конфиденциальность

Мы обеспечиваем конфиденциальность данных всех пользователей.

Детская безопасность

Мы помогаем пользователям решать, какой контент подходит им и их близким.

All about digital media

Google Analytics is a very important tool for businesses today, it can prove very beneficial to a company as it monitors what traffic your website is getting and it can detect if you need to improve your website or change any of its content.

According to Google Your customers go everywhere; so shouldn’t your analytics go too? Google analytics helps you track traffic to your site and helps you to get to know what your customers are looking for. We are now living in a time where people are searching for items and places on google, whereas before it was done in the more traditional way and there was no way for businesses to track their customers. Nowadays people view a website not only on computers or laptops, but on their mobile phones. Google analytics will give you the statisics but these are only good if you interpret them.

According to Moz when businesses install the tracking code on their website they need to set up goals, but this is often neglected. They say that visitors who use the search box on your site are more likely to convert than those who don’t, this is because they are more engaged with your website and its content.

Google analytics also lets you know the exact key words people use to search for your products and you may have to improve your search engine optimization, this will then bring more traffic to your site.

Moz states that by using Google analytics you can track how many visitors are on your site at any one time, where they are on your website, where they’ve come from and what town or city you live in. you can also track things such as what ads are performing better and who clicks on your site and who bounces off your site without moving from page one. You can check which sign up form converts better, sidebar, about page or below the post. It will tell you what visitors pauses, fast forwards or even stops your video.

I try to identify what data is actually collected by the default script of Google Analytics. What seems to be an easy question turns out to have no clear answer.

I know that they (for example) collect the IP-address, screen resolution, operating system and so forth . but I simply do not find a complete list. I also have a list of all the possible dimensions and metrics that can be collected, but not for the “default” analytics script.

I ask for a list of all the data collected by default by Google Analytics.

How to Get Useful Information from Google Analytics

3 Answers 3

. identify what data is actually collected by the default script . I also have a list of all the possible dimensions and metrics that can be collected

Just to be clear, GA collects more information than what they share with Analytics consumers. While their client-side script may allow for additional data to be collected (like custom query string parameters), most of what they collect data seems to be similar on every site, regardless of what the analytics user chooses to consume (with the exception of a few configuration items such as “anonymizeIp”).

Google’s policies are cleverly worded to indicate that turning on “Advertising Features” doesn’t necessarily change what they collect with GA, other than the fact that a new cookie might be present:

By enabling the Advertising Features, you enable Google Analytics to collect data about your traffic via Google advertising cookies and identifiers

Knowing what GA collects (even when you don’t ask it to) is particularly important given the ambiguity around whether GA is really GDPR compliant (which includes IP addresses, cookie identifiers, and GPS locations as “personal data”).

Google Analytics is a moving target, BUT there is value in having a snapshot of the identifying information about the client and browser that was being leaked to Google Analytics at a given point in time,

Even though it’s a bit outdated, this analysis was done using a Manually Deobfuscated Google Analytics javascript file, snapshot taken Mar 27, 2018.

Some key objects to look for in the analytics JS: DOCUMENT, WINDOW, NAVIGATOR, SCREEN, LOCATION

Here are the items that are utilized by GA (doesn’t necessarily mean this data is sent back to google in a raw form).

By default, GA seems to only explicitly collect querystring parameters that are documented as specific to Google Analytics. But keep in mind that they also have the entire URL available to extract this data server-side, querystring and hash included:

They can choose to capture anything on the request header from the browser. Most notably:

Some other metrics that are readily available, but GA doesn’t appear to access:

They don’t appear to use any known hacks to extract additional unique user information, such as finding the video card model of the current machine using Canvas and GL. This is not too surprising, since Google can just expose any data they want in chromium/webkit.

However, their control of 70% of the browser market gives them the power to manipulate otherwise innocuous functions (like the random number generator) to leak data for user tracking, if they so desire.

What you choose to see from the Google Analytics portal does not necessarily impact what they collect.

GA helps Google determine how well a site performs for Search Ranking, and creates a User Fingerprint to track what each internet user looks at and for how long. The latter helps them select ads, which is where they make the bulk of their money. Much of the data they touch in their script doesn’t get sent back in raw form, but rather, is used to create said fingerprint.

Learning analytics and elearning reporting offer insights into the progress of learners and ensure that objectives are being met. Viewing trends of participation, submissions and other data can assist educators improve the elearning experience, vastly helping retention rates and student successes. Here we explore 7 ways to view trends, analytics and data in your Moodle site.

1. Events Monitoring
A new feature introduced within Moodle 2.8, events monitoring allows admins and teachers to receive notification when certain events happen in Moodle. Watch the events monitor in action here and explore some event examples.

2. Overview Statistics
This plugin produces site and course report charts including user login, countries, preferred languages, number of courses by category, number of courses by size and enrolled users. This extends the core feature of statistics in a Moodle site. View the Overview Statistics Plugin here.

3. Site-Wide Reports
Moodle administrators have access to a variety of powerful and useful site-wide reports for learning analytics, including security, question instances, logs and comments. Read more about site-wide reports here.

4. Engagement Analytics
Engagement Analytics block provides information about student progress against a range of indicators and student activities which have been identified by current research to have an impact on student success in an online course. Be aware that this plugin is not yet supported for Moodle 2.8 and requires mod and block plugins. Discover the Engagement Analytics plugin here.

5. Logs
These activity reports can be viewed by the administrator at the teacher level, site level and with live logs. View the documentation on Logs for further insights.

6. Forum Graph
The Forum Graph Report analyse interactions in a single Forum activity and create a force-directed graph using the D3.js Javascript library. Please note that this plugin is not yet supported for Moodle 2.8. Find out more about the Forum Graph plugin here.

7. Analytics (Piwik & Google)
This local Moodle Module adds Analytics, currently supports 3 Analytics modes, Piwik, Google Universal Analytics and Google Legacy Analytics. Please note that this plugin is not yet supported for Moodle 2.8. Read more about the plugin here.

How to Get Useful Information from Google Analytics

Posted on July 1, 2013

Updates

Updated links throughout to reflect the most up-to-date version of each resource.

I am going to tell you how to study for and pass the Google Analytics Individual Qualification (GAIQ) test in two days. But, why should you listen to me? I’m just a lowly intern, right? Not only did I manage to go from zero GAIQ experience to passing the test with 94% in two days, but I also spent 3 years as a professional ACT instructor at a leading test prep company.

The GAIQ is a valuable certification that absolutely always results in multiple job offers, Oscar nominations, and your old boss begging to have you back. Failure results in … we won’t get into that because failure is not an option.

So, what will this post help you accomplish? After reading my tips, you will be more confident, more successful, and have better abs. But, most importantly, you will be able to pass the GAIQ exam and apply the skills you have learned to benefit your organization and yourself (like our analytics team). Let’s get started.

Test Overview
The GAIQ test is 90 minutes and 70 questions long, consisting of both multiple choice and True/False questions. You need to answer at least 56 questions correctly to pass (80% and above is passing). Thankfully, once you begin the test, you can pause it any time and return to finish it within 48 hours of when you began.

Preparation
First and foremost, go to Google’s Analytics Academy and watch the Google Analytics Platform Principles and Digital Analytics Fundamentals videos. These are Google’s test prep videos and the best resources to start with. Pause the videos and take notes. The pace of these videos is incredibly fast and, unless you stop to take notes, the majority of your time will be spent staring at a screen with a vacant expression while drool dribbles down your chin.

You’re done watching the videos? Whew. Now, go read Jens Sorensen’s blog post and internalize the information from the videos. I know someone who actually just kept this blog post open during the test and used Control+F to find the information she needed. Though it’s possible to pass the test this way, I still recommend reading through this post in its entirety as it bolsters your retention of the material in the GAIQ videos. Be prepared to take notes and pay attention, though, as it is an extremely long and detailed post.

Wake up! You fell asleep combing through that ridiculously long blog post. It’s time to humble yourself and do some practice problems that are much harder than the actual exam. digitalrelevance has 10 questions you can download and practice. Do them. Then, check your answers, weep at your 50% score, and do them again to reinforce the knowledge you’ve gained thus far.

Ready to embarrass yourself further? Good. Go to this amazing site with more practice problems. Do as many as you are comfortable with; but, I suggest doing at least 20-30 to get a feel for the topics you will encounter during the exam. Once again, these problems are much harder than the actual exam. I did them until I was scoring in the 70% range while using minimal resources.

Resources for the Test
You are now as ready as you’ll ever be. But, before you get started, open up a second browser and get your resource tabs ready. Personally, I used Safari for my resource tabs and Google Chrome to take the test on, mainly so I wouldn’t accidentally close the test tab while looking up information. Here’s a screen shot of my resource tabs for reference. These tabs are vital because, during the test, you will have to look up multiple answers and having the resources open will prove invaluable in saving you time.

First, download this cheat sheet from Matt Gratt’s blog. Give it a quick read so you know what information is on it. Keep it open on your desktop or in a tab on your resource browser. Another useful cheat sheet is available from Blast Analytics & Marketing. I’ve found this guide to be more detailed than the previous one and referred to it more often during the exam.

Now, open up the Google Analytics Help Page, an actual Google Analytics account for a web site, the IP addess range tool, Jens Sorensen’s blog, and, of course, Google on your resource browser.

Taking the Test
This is it, the moment you’ve been waiting for. Go to the test site in a separate browser and get started. Don’t panic, you’ve got this. You’ve been prepping for two days and you know this stuff backwards and forwards, especially if you’ve followed this guide. Once you’ve finished, hit submit and wait a few seconds to see your score. Congratulations! You have just taken your first GAIQ test and should be GAIQ certified, if not a veritable GAIQ god. Go add a shiny new line or logo to your resume and take a well-deserved break.

What Now
Now that you’ve passed the GAIQ test, you’re ready to apply what you’ve learned. Here are a few additional resources to get you started on the right foot. These recommendations are courtesy of seasoned Google Analytics veteran Mitch Daniels.

If you have an e-commerce site, it’s certainly worth tracking user transactions. Justin Cutroni published a helpful post on the topic, and Google’s official documentation will certainly come in handy.

Even if you don’t have an e-commerce site, there are some key metrics that can provide you with great insight into your site’s effectiveness. While it was written several years ago, this post by Avinash Kaushik provides some great recommendations for the goals and KPIs you should be tracking.

Congratulations, you are now well on your way to effective and valuable analysis.

Thanks
Thanks to all of the sites, companies, and blogs that I have mentioned in this post. Special thanks to Tommy Griffith as his blog was the most valuable resource I used when studying for the GAIQ test. Thanks to Viget for helping me get this awesome certification and facilitating the creation of this guide.

How to Get Useful Information from Google Analytics

Planning yourВ Twitter content strategyВ for maximum exposure and engagement is a meaty task, even for the most seasoned marketer. Luckily, there is data available that can help in the planning process, providing valuable insight into your own account, your followers, and the Twitter community as a whole.В

Twitter analyticsВ provides a wealth of information that can help you create meaningful Tweets that will resonate with yourВ target audience. Below are seven things you can learn from your Twitter data.

Tweet impressions

Under the Tweets section, you can find a list of all your Tweets and the number of impressions. You can see individual Tweet performance, as well as recent months or a 28-day overview of cumulative impressions. Capitalize on this information by repurposing Tweets that gained the most impressions, or creating Tweets on a similar subject.

You can also use the cumulative overview to compare monthly activity. What did you do differently in a month with higher impressions? Did you Tweet more frequently? Take a look and see how you can recreate months that earned you high impressions. Another option is to try outВ Promoted Tweets, which will help your content reach more people.

Tweet engagements and engagement rate

Similar to impressions, the Tweets section also shows your Tweets engagement, or the number of interactions your Tweet has received, as well as the engagement rate, which is engagements divided by impressions. If your Tweets are receiving little engagement, you may want to rethink your subject matter and format, for instance, you may want to add photo orВ video to your content mix, which tends to generate more engagement.

Top Tweets

Each month, your main analytics dashboard will display your top Tweet and top media Tweet (by impressions). Click “View Tweet activity” to see the specific engagement broken down by detail expands, link clicks, profile clicks, and more.

Seeing all your top Tweets per month laid out in the same place allows you to aggregate the learnings and see what they have in common. Are they all adopting the same brand voice? Do they all have an emoji in them? These are tried-and-true aspects that resonate with your audience over time.В

Follower growth

In the followers dashboard, you can track how your following has increased over the last 30 days, and also how many new followers youвЂ™ve received per day. If you notice a particular day has either gained or lost you several followers, be sure to check what you Tweeted that day to try and determine the cause. You can also consider running aВ followers campaignВ to gain engaged new followers.

Profile visits

The number of visits to your Twitter profile is displayed at the top of your analytics dashboard. This number is reflected across a 28-day period and is updated daily. It also shows how it compares to the last 28-day period, along with a mini graph displaying this data over time.

Mentions

Similar to the profile visits metric, you can also view your @mentions over the last 28 days and over time. Your top mention is also displayed each month, calculated by engagement, with a link that drops you directly into that Tweet for extra context.В

Video content performance

If youвЂ™re usingВ video as part of your content strategy, you can track your video views, as well see a bigger picture of how people are responding to your videos. For instance, are they watching it to completion?В

If you want to fine-tune your Twitter strategy, spending some time understanding your Twitter analytics is a great place to start. Get started by viewing yourВ Twitter analytics dashboardВ today.

Избранное

Автор: Skillshop
Опубликовано: Sep 14, 2017
Продолжительность 3,5ч
Уровень сложности Средний
1. In Power BI Desktop, select Get Data from the Home ribbon tab.
2. In the Get Data window, select Online Services from the categories in the left pane.
3. Select Google Analytics from the selections in the right pane.
4. At the bottom of the window, select Connect.
You’re prompted with a dialog that explains that the connector is a Third-Party Service, and warns about how features and availability may change over time, and other clarifications.
When you select Continue, you’re prompted to sign in to Google Analytics.
When you enter your credentials, you’re prompted that Power BI would like to have offline access. This is how you use Power BI Desktop to access your Google Analytics data.
Once you accept, Power BI Desktop shows that you’re currently signed in.
Select Connect, and your Google Analytics data is connected to Power BI Desktop, and loads the data.
Changes to the API
Although we attempt to release updates in accordance with any changes, the API may change in a way that affects the results of the queries we generate. In some cases, certain queries may no longer be supported. Due to this dependency we cannot guarantee the results of your queries when using this connector.
More details on changes to the Google Analytics API can be found in their changelog.
This privacy policy applies to the central website of the U.S. House of Representatives. Websites of individual offices of the House of Representatives may have their own privacy policies.
We respect the privacy of our visitors. We collect only such personal information as is needed to provide the information, service, or assistance that you request.
Information We Collect Automatically
If you visit our website to browse, read, or download information:
- Your web browser automatically sends us (and we may retain) information such as the:
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  - date and time you access our site; and
  - the Internet address of the site from which you linked directly to our site.
- We will use this information as aggregate data to help us maintain this site, e.g., to determine the number of visitors to different sections of our site, to ensure the site is working properly, and to help us make our site more accessible and useful.
- We will not use this information to identify individuals, except for site security or law enforcement purposes.
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Other Information We Collect
If you choose to identify yourself (or otherwise provide us with personal information) when you use our online forms:
- We will collect (and may retain) any personally identifying information, such as your name, street address, email address, and phone number, and any other information you provide. We will use this information to try to fulfill your request and may use it provide you with additional information at a later time. We will not disclose such information to third parties, except as specified in this privacy policy.
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Google Analytics
We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.
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Unauthorized use, tampering with or modification of this system—or its supporting hardware or software—may violate federal or other statutes and may subject the violator to criminal and civil penalties. In the event of unauthorized intrusion, all relevant information regarding possible violation of law may be provided to law enforcement officials.

Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy.
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly?
It’s a communication channel
Search Console accounts are the main, and official way in which Google communicates with individual site owners. By having a registered account, Google can send webmasters information about site issues, errors, or even penalties. It also provides some limited tools to allow you to contact them about site issues and feature requests.
It’s a control center
If you actively optimize your website, then you understand that SEO is never ‘finished’. You need to be continually improving your content, refining your site settings, and minimizing your errors.
Search Console provides tools which help with this day-to-day management. It lets you do things like submit and monitor your XML sitemaps, ask Google to (re)evaluate your errors, or see how Google sees particular pages and URLs on your site, for example.
It’s a performance dashboard
Your GSC account is full of useful information about how your website is showing and performing in search results. From mobile usability reports to visibility and clickthrough tracking, and much more.
If you’re serious about managing and optimizing your website, your GSC account is your nerve center for understanding when, where and how your site is appearing in Google.
It’s a data source
Most of the data in Google Search Console can be extracted and integrated into other systems, like Google Analytics, and Yoast SEO!
That means that, if you’re running a Yoast SEO plugin, you can integrate some of your GSC data directly into your website. As a result, it can make it much easier to manage your errors, analysis, and redirects!
Check out our great guide on how to get that hooked up, and how to take advantage of the integration.
Ready to get started?
Anybody who runs or manages a website should be able to access a Google Search Console account, for free.
There are a few different ways to create and authorize your account, but the easiest is to integrate through Yoast SEO – just follow this quick guide to get things running!
Blog about digital marketing
For a company, it’s important to know the impact and the efficiency of the various media which it uses. When it’s about Web, Google Analytics is a tool of analysis which is provided to them. It estimates the impact of the various distribution channels on the Internet. It shows the trafic of the Website.
Here is a video which explain how this tool is working :
One of the main feature of Google Analytics is to analyse your Web site itself. This tool can you show you the behavior of the visitors on your site and you can see the pages which are consulted most of the time. You can, for example, know the number of visitors and their origin, the number of recurring visitors, the average time spent on every page of your site, etc. You can also know the conversion rate and the behavior of the Internet users when they consult various pages.
It will help your company to improve your marketing strategies through your website. You will understand where you need to focus on your Website. It can help you to maximize your marketing campaigns.
Google Analytics can be also used to determine the interactions between your website and the digitals channels such as the social media or the advertising campaigns. It estimate the efficiency of the advertising by contextual link and it adjust the use of the keywords, by helping to define a profitable pay per click. It analyses the most effective advertising approaches for your company.
For the social networks, Google Analytics is capable of estimating which one attract most visitors towards your site and to calculate the proportion of visitors who purchase.
Чтобы пользователи могли быстро найти нужные сведения, наши роботы собирают информацию на сотнях миллиардов страниц и упорядочивают ее в поисковом индексе.
Основы Google Поиска
При очередном сканировании наряду со списком веб-адресов, полученных во время предыдущего сканирования, используются файлы Sitemap, которые предоставляются владельцами сайтов. По мере посещения сайтов робот переходит по указанным на них ссылкам на другие страницы. Особое внимание он уделяет новым и измененным сайтам, а также неработающим ссылкам. Он самостоятельно определяет, какие сайты сканировать, как часто это нужно делать и какое количество страниц следует выбрать на каждом из них.
При помощи Search Console владельцы сайтов могут указывать, как именно следует сканировать их ресурсы, в частности предоставлять подробные инструкции по обработке страниц, запрашивать их повторное сканирование, а также запрещать сканирование, используя файл robots.txt. Google не увеличивает частоту сканирования отдельных ресурсов за плату. Чтобы результаты поиска были максимально полезными для пользователей, все владельцы сайтов получают одни и те же инструменты.
Поиск информации с помощью сканирования
Интернет похож на библиотеку, которая содержит миллиарды изданий и постоянно пополняется, но не располагает централизованной системой учета книг. Чтобы находить общедоступные страницы, мы используем специальное программное обеспечение, называемое поисковыми роботами. Роботы анализируют страницы и переходят по ссылкам на них – как обычные пользователи. После этого они отправляют сведения о ресурсах на серверы Google.
Систематизация информации с помощью индексирования
Во время сканирования наши системы обрабатывают материалы страниц так же, как это делают браузеры, и регистрируют данные по ключевым словам и новизне контента, а затем создают на их основе поисковый индекс.
Индекс Google Поиска содержит сотни миллиардов страниц. Его объем значительно превышает 100 миллионов гигабайт. Он похож на указатель в конце книги, в котором есть отдельная запись для каждого слова на всех проиндексированных страницах. Во время индексирования данные о странице добавляются в записи по всем словам, которые на ней есть.
Построение Сети Знаний — более современный способ определить интересы пользователей по сравнению с сопоставлением ключевых слов. Для этого мы упорядочиваем не только данные по страницам, но и другие типы информации. В настоящее время Google Поиск позволяет найти нужный фрагмент текста в миллионах книг из крупнейших библиотек, узнать расписание общественного транспорта, а также изучить данные общедоступных источников, таких как сайт Всемирного банка.
On a Web site, clickstream analysis (also called clickstream analytics) is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits — and in what order. The path the visitor takes though a website is called the clickstream.
There are two levels of clickstream analysis, traffic analytics and e-commerce analtyics. Traffic analytics operates at the server level and tracks how many pages are served to the user, how long it takes each page to load, how often the user hits the browser’s back or stop button and how much data is transmitted before the user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market. It’s concerned with what pages the shopper lingers on, what the shopper puts in or takes out of a shopping cart, what items the shopper purchases, whether or not the shopper belongs to a loyalty program and uses a coupon code and the shopper’s preferred method of payment.
Content Continues Below

Download Now: Top 10 Risks in SaaS Deals
Download this asset to understand the top 10 SaaS deal “gotchas” that can result in surprise charges, built-in cost hikes, audit exposure and double paying for the same license or functionality, SaaS traps that tip leverage to the vendor right from the get-go, and more.
Because an extremely large volume of data can be gathered through clickstream analysis, many e-businesses rely on big data analytics and related tools such as Hadoop to help interpret the data and generate reports for specific areas of interest. Clickstream analysis is considered to be most effective when used in conjunction with other, more traditional, market evaluation resources.
We are in what Forrester Research calls “The Age of the Customer,” where customers, not companies, are driving business decisions. For this reason, it is more important than ever for companies to get to know their customers on a deeper level, and they are beginning to tap their Big Data for this.
In the era where online businesses must truly understand their customers’ experience and behavior in order to succeed (or even survive), it is imperative that they can easily tap into Big Data sources and leverage that data to gain critical insight. Most everyone knows that analytics are only as good as the data they are built upon, but organizational roadblocks and technology limitations have left many brands struggling to feed their analytics with quality data. They usually lack the step-by-step blueprint of the customer experience that can reveal critical behavioral insights. As a result, their analytics are often misleading, incomplete or inaccessible.
It’s time to assure you have the data needed to truly know and understand your customers’ experience and behavior. Below are 10 tips that companies can use when creating Big Data strategies to gain insights from customer interaction, improve customer loyalty, and ultimately gain a competitive advantage.
1. Treat Your Network Traffic as a ‘Gold Mine’… and Mine that Gold! – Your network contains a wealth of Data in Motion that many companies don’t take advantage of. Harvesting this valuable information is the first step in truly understanding your customers’ experience.
2. Don’t Always Assume You Know What Your Customer Wants or Needs – Embrace your customers for what they do, rather than what you think they’re doing. Stay objective and allow the data to provide insight.
3. Capture Everything to Avoid Blind Spots – Blind spots can lead to missing critical information and a skewed overall picture of a customer’s experience. Make sure you truly capture everything that can influence the customer’s experience and behavior.
4. Focus on Quality of Your Data Rather Than Quantity – After capturing everything, focus on feeding your analytics solution with the data that matters most.
5. Be Agile – Customer needs and priorities are always changing. Technology must be agile and able to adjust as well. To ensure that your analysts don’t lag behind, you must be able to adjust the data you capture & process on the fly to meet continuously changing requirements.
6. Your Business Operates in Real Time – So Should Your Analytics–The ability to gain insights into your customers’ experience and behavior in real time allows you to understand what’s happening as it’s happening and take appropriate action steps as needed to ensure optimal user experience and business results.
7. Analytics Should Never Impose Risk on Your Production Systems – Nor should analytics have a negative impact on your customer’s experience. Capturing everything and avoiding blind spots should have no impact on your site performance.
8. The Data is Yours, Use Every Bit of It – Aggregated data can hide critical insights. It is the granular information about your customers’ behavior and experience that will render the most valuable insights required to continuously improve your customers’ experience and business results.
9. Look at the Full Picture – Capture the data whether your customers interact with your website/web application from a smart phone/tablet/computer. Enrich that data by correlating it with data that resides in different data stores to make sure you are able to “connect the dots.” Correlate the data as early as possible in your processing to gain complete, accurate and timely and effective insights.
10. Be Platform-Neutral – Ensure that you can capture customers’ experience and behavior information from any type of device (laptop, desktop, smartphones, tablets, etc.).
In summary, by making sure the right data is available for effective analytics, companies can find new ways to truly understand their end users’ experience and optimize business results.

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here’s a step-by-step.

Step one: Get R

Step two: Allow rga to access your Google Analytics account

Step 3: Extract data

Get 10% off on all products, use coupon OFF10

Learning About other Set of information

4. Get Google Tracking Code

5. Installing Google Analytics in WordPress

6. Wait until Google Analytics is activated

Why Is Digital Analytics Important for Your Business at All?

Why Choose Google Analytics as Your Website Analytics Software?

10 Essential Google Analytics Reports And How They Matter to B2B Executives

Already Have Google Analytics, But Need Help With It?

Don’t Have Google Analytics Yet?

The Certification Process

Step 1: Sign up for Google Partners

Step 2: Take the GAIQ Exam

But Is It Worth It? What’s the Point?

Summary

How to use custom reports in Google Analytics

7 Ways that Predictive Analytics Is Transforming Ecommerce

Метод create

Названия счетчиков

Указание полей при создании счетчика

Использование нескольких счетчиков

Выполнение команд для отдельного счетчика

Дальнейшие действия

What You Could Do Before (and still can)

What You Can Do Now: Recent Google Analytics Updates

Your A to Z guide to the Google Analytics Individual Qualification (GAIQ) exam

Get the Google Analytics Certification Resources

What happens if I fail the Google Analytics exam?

How to study for the exam

What are the exam questions like?

Google Analytics Practice Quiz:

Cheating in the exam

What are the benefits of being a Google Analytics qualified individual?

How to sit the exam

Problems finding your certificate?

Get the Google Analytics Certification Resources

1. Google Analytics

2. Crazy Egg

3. Clicky

4. Kissmetrics

5. Chartbeat

Project Inquiry

How to enable the age demographics and interests in Google Analytics

How to enable the age demographics and interests in Universal Analytics

Final Steps

Доступность информации об использовании данных

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