People have taken to Twitter to question the disappearance of the popular chewing gum brand, Stride gum. What happened to it?
If you ever need help finding the answer to a burning question, Twitter users are always happy to help out and offer an explanation.
In the case of Stride gum, a lot of social media users have been wondering about the disappearance of the chewing gum company.
So, what happened to Stride gum? Can you find the brand in stores or online? We did some digging to find out what happened.
Stride gum
Stride gum was first introduced by Cadbury in 2007 and became an instant hit with customers in the US thanks to its different flavours and colourful packaging.
Some of people’s most flavours have been ‘Forever Fruit’, ‘Sweet Berry’, ‘Winterblue’, ‘Spearmint’, ‘Sweet Peppermint’, among others.
The brand was acquired by Kraft Foods in 2010. A 2011 article reported that Stride gum was “losing ground” in that year as the company’s main demographic were teenagers.
“Gum becomes one of those things that is part of that rite of passage,” NPD food industry analyst Harry Balzer said, adding that teens make “the choice of what brands [they] are going to consume.”
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So, what happened to Stride gum?
Stride gum’s social media profiles have been silent since 2019 and a lot of people have said that they can’t find the brand in local stores or online.
Some of the company’s latest Twitter posts date back to December 2019 and Stride gum hasn’t interacted with customers ever since.
One social media user asked: “We can’t get all the sour fruit flavors in LA. This addict needs help,” to which Stride gum replied:
“Let’s make sure you can find them all. Have you checked our product locator yet? It should tell you the nearest store that carries them.”
Let's make sure you can find them all. Have you checked our product locator yet? It should tell you the nearest store that carries them:
— STRIDE gum (@stridegum) December 29, 2019
Where can you find Stride gum?
In a post from September 2019, Stride gum said that their products are “available nationally”, explaining: “We’re still available nationally. If there are no stores near you that carry it, ask your local store manager to order some for you. Or you can try an online retailer like Amazon. We don’t want you to be without your favorite gum.”
At the time of writing, Stride gum can be found online on Amazon. Search for the brand on the website where you will find flavours such as ‘Spearmint’ and ‘Peppermint’.
A pack of 10 ‘Stride Spearmint’ currently costs $9.
